Meet the Team
Chris Frace Managing Partner / Founder
Chris is a Founder of Gen Three Partners, an independent life insurance brokerage firm that specializes in insurance solutions for high net worth individuals and ultra affluent families. His firm is exclusively focused in the area of wealth preservation and charitable giving, through the utilization of $5M to $100M+ life insurance portfolios, to hedge against estate tax liabilities, and to provide families with tax-advantaged cash reserves. As a “connector”, Chris has been involved in a number of different private equity transactions, and is actively involved in several other ventures as an advisor, a source of capital, and a deep bench of influential relationships. He brings a wide variety of strategic resources to any conversation, and strongly believes that meaningful relationships and selflessness are the key to success. Chris is a Founding Board Member, Treasurer, and Alumni Coordinator of the Newport Beach Foundation, and also served on the board of USC Marshall Partners. He earned his B.A. in Business Administration from University of Southern California’s Marshall School of Business, and a minor from the Davis School of Gerontology.
Joel Houser Partner
Joel brings over 20 years of expertise to Gen Three Partners, specializing in advising high to ultra-high net worth families. His focus lies in family-owned businesses, navigating the intricate landscape of business succession and transfers. Joel has successfully guided numerous families through generational transitions and internal business shifts, preserving family legacies through strategic estate and charitable planning. He is a staunch advocate of leveraging life insurance planning for its tax advantages to sustain family legacies effectively. Prior to his career in wealth advisory, Joel served with distinction in the United States Marine Corps for six years, an experience that deeply rooted his belief in the American family economic system. Outside of work, Joel resides in Kansas City with his wife and daughters, actively contributing to his community as a board member of the Belton Education Foundation.
Core values
Gen Three’s core values represent the firm’s collective heartbeat and direct how we serve our clients, relate to our colleagues, interact with our vendors and partners, and address our communities.
Generational Thinking
We span generations and understand the importance of thinking long-term.
Simple is Better
Making your life simpler by emphasizing simple, custom- tailored solutions
Listen & Create
We listen and hear to create individual, custom solutions for your family’s needs
Innovation & Stability
We work with known, proven solutions. Yes, we are creative. No, we don’t take chances.
Relationships Matter
Relationships matter more to us than transactions. We care about you and your family.
Service Culture
Our goal is to treat every client, client family member, as if it was our own family.
We're here to help
In the words of Ben Franklin, “Well done, is better than well said.” At Gen Three, we believe actions speak louder than words. Let us demonstrate our expertise and exceed your expectations.
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