What We do

What we do

We are life insurance advisors for estate tax liquidity planning.

At Gen Three Partners, we specialize in designing, funding, and overseeing sophisticated life insurance portfolios that protect and facilitate the transition of your wealth to future generations. We educate our clients on advanced estate tax planning techniques and utilize life insurance to mitigate and hedge against estate tax liabilities for affluent to ultra-affluent families.

Our Services

Who we are

Cognitive excellence. Emotional resonance.

Our core values form the heart of our firm, shaping every aspect of our operations. They drive our commitment to exceptional client service, foster a culture of collaboration among our team, nurture strong partnerships with our trusted associates, and inspire active involvement in giving back to our communities.

Our Team
Who we are

Our clients typically use life insurance to achieve one or more of the following objectives:

Liquidity

Create liquidity to avoid the forced sale of illiquid assets when estate taxes are due

Benefits

Hedge other estate planning strategies that require time to fully realize their benefits

Inheritance

Fund specific inheritances or equalize estates to heir(s) or charitable bequests

Assets

Establish significant liquidity and cash reserves within a family’s intergenerational asset allocation

What sets us apart

We have established a different reputation among advanced market life insurance brokerage firms by combining the following attributes:

Independence

Independence

We offer unbiased advice to our clients, and structure policies to optimize pricing and guarantees of life insurance portfolios.

Estate Tax Focus

Estate Tax Focus

With a specialization in serving affluent families, we have unparalleled domain expertise in the intricacies of life insurance portfolios.

Underwriting-Edge

Underwriting-Edge

Our white glove approach to underwriting provides a competitive edge, and we always hope to exceed our clients' expectations.

Relationship Capital

Relationship Capital

We firmly believe that building strong, long-lasting relationships is at the core of our success. Trust and integrity are the core of our business.

Our Mission

Our mission is to enrich the lives of our clients, colleagues, and communities through sound life insurance advice, unwavering integrity, and a commitment to delivering service beyond expectations.